CASE STUDY

Curls Dynasty

THE BRAND & THE CHALLENGE

Curls Dynasty, a the specialist in the hair care industry, has perfected a non-toxic, organic formula specifically for curly hair that gets rid of chronic dryness, leaving hair feeling soft and healthy.

When Curls Dynasty came to R2G, their primary challenge was to increase sales across search and social platforms on a lower ROAS. Within one month, we saw pretty stellar results.

+67%

Search Sales

+87%

Social Sales

+12%

Search Revenue

THE STRATEGY

In one month, our Performance Max build has taken our advertising efforts to the next level across both search and social channels. By intentionally reducing efficiency, we were able to optimize our campaigns for maximum impact and reach. Our design team put together a collection of video and still image creatives for ads using Curls’ Dynasty branding and customer reviews to establish trust and increase sales.

THE RESULTS

Our search sales have increased by a remarkable 67%, and social sales by 87%. Overall search revenue grew to 12% and social revenue to 96%. This significant growth is a testament to the effectiveness of our strategy and the power of Performance Max. With this cutting-edge technology, we’re confident that we can continue to achieve unparalleled success and take our business to new heights.

+67%

Search Sales

+87%

Social Sales

96%

Social Revenue

+12%

Search Revenue

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