CASE STUDY

Dour Hair Care

THE BRAND & THE CHALLENGE

The Doux was founded by Maya Smith, a certified cosmetologist of 27 years. Maya has developed proven, multi-functional formulas for all hair types, using only non-toxic, cruelty-free ingredients.

When the Doux came to us, they wanted us to bring an inactive Facebook ads account to profitability.

+50%

Sales

+21%

ROAS

+11%

Sales from Search

THE STRATEGY

We spent significant time planning and strategizing, developing possible audiences from The Doux’s organic following and other web presence. Usually, starting a Facebook ad presence from scratch can take a long time, since learning periods and audience building take time.

THE RESULTS

However, with caring client communication, efficient planning, and the application of our tried-and-true strategies, we brought the account to profitability within two weeks, bringing in twice our ad spend in conversions on a high ROAS of 2.6. Since then, we’ve seen sales increasing consistently. In fact, this past month, we saw a 50% increase in sales, with sales from search traffic growing by 11% and sales from social traffic, 208%. ROAS have grown almost 15% and stayed steady at around 2.98.

+50%

Sales

+21%

ROAS

+208%

Sales from Social

+11%

Sales from Search

Don't Settle for Empty Promises

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