KALEIDOSCOPE

CASE STUDY

THE BRAND & THE CHALLENGE

Kaleidoscope is a specialized hair care brand founded and run by Jesseca “Judy” Dupart, the star and executive producer of WETV show Brat Loves Judy. Jesseca's products can be found online as well as in major retailers such as Target, Sally Beauty, and Walmart. 
 

Kaleidoscope came to us to improve ROAS efficiency and scale revenue and conversion value across search, social, and email channels. Within two months, we were already seeing stellar results. 

FACEBOOK STRATEGY

We took over their Facebook account (which had previously been inactive) and adjusted our social strategy as though for a new ad account.

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We tested various audiences and bundle types and set up dynamic retargeting campaigns to bump up our retargeting campaign.

To complement our ad strategy, our design team developed beautiful creatives tailored to the brand and its existing clients to drive conversions. 

SEARCH STRATEGY

For search advertising, we increased the budget by about 30%, while maintaining a steady ROAS of 3-4X.

We also implemented product feed optimizations, product exclusions, search refinement excluding irrelevant searches or adding keywords to signal lists based on campaign insights, and expanded or geo-targeting.

THE RESULTS

  • Sales: +149%

  • Revenue: +71%

  • ROAS: 3.57

  • CPC: -10%

  • AOV: +$4

We have increased sales by 149% and revenue by 71%, while lowering average CPC (cost-per-click) by 10%.​

Additionally, by implementing several specialized campaigns, including a store locator campaign, we raised   ROAS to 3.57 and increased AOV (average-order-value) from $51 to $55.