MIAMI APPAREL BRAND

CASE STUDY

This Miami-based women's apparel brand (can't reveal the name due to NDA reasons) is bold and expressive. Featuring all kinds of casual, fitness, and street wear, they have a unique look that deserves attention. 

This brand's main challenge lay in innovating ideas on how to scale campaigns to expand reach and increase sales. Below are our results from March 2023.

THE BRAND & THE CHALLENGE

THE STRATEGY

To scale this apparel brand’s campaigns, we spent some time improving its re-marketing list, optimizing all of its smart shopping ads and standard ads to performance max, and matching the right asset groups to more unique images and ad copy to improve ad engagements. 

THE RESULTS

  • Revenue: +36%

  • Sales: +22%

  • ROAS: 5.6x

Within a month, we increased the brand's revenue by 36% and sales by 22% while maintaining a steady ROAS of 5.6. Most of these sales came from increased sales of specific products we were highlighting in our ads.