NORSE INTERIORS
CASE STUDY
THE BRAND & THE CHALLENGE
When she moved to the US from Sweden, Lotta Lundaas was frustrated by commercial furniture's typical, cookie-cutter style. As she customized IKEA furniture for herself, she realized she might have found a potential business niche, and Norse Interiors was born.
When they came to us, Norse Interior's primary advertising challenge lay in creating top-notch efficiency with stable revenue.
THE STRATEGY
We targeted specific audiences more aggressively using precise targeting, to optimize ad efficiency and increased sales significantly.
THE RESULTS
ROAS: +2x
CPM: -30%
Conversions: +63%
In two months, we increased their conversions by 63% and nearly doubled their ROAS (return on ad spend).
The biggest contributor to the significant increases has been the CPM (cost per 1000 impressions), which we've managed to lower to $2. This results in higher visibility and more sales at a lower rate.
That's just the beginning, and we're excited to see what comes next!
